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Intent Data
3 Intent Data Insights From a Demand Gen Marketer
After more than a decade in marketing—most of it in demand generation—I thought I’d encountered -
Intent Data
Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen
Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) -
Intent Data
Bridging The Gap Between Marketing Strategy and Execution
A version of this article was originally published on CMSWire. Over the last decade, new and -
Intent Data
Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)
ABM strategies help B2B marketing and sales teams focus on a specific group of accounts that you -
Intent Data
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data, the three most important -
Intent Data
Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]
In my previous article, I discussed the first of three important questions to consider if you’re -
Intent Data
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
When should my B2B organizations invest in intent data? Are we even ready? Will an intent solution -
Intent Data
Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most targeted-account lists -
Intent Data
How to Improve Rates of Return from Your Intent Data & ABM Investments
The following is a guest post written by Kristina Jaramillo, President of Personal ABM. Many
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