The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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3 Intent Data Insights From a Demand Gen Marketer
After more than a decade in marketing—most of it in demand generation—I thought I’d…
Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen
Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) strategies…
Bridging The Gap Between Marketing Strategy and Execution
A version of this article was originally published on CMSWire. Over the last decade, new…
Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)
ABM strategies help B2B marketing and sales teams focus on a specific group of…
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data,…
Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]
In my previous article, I discussed the first of three important questions to consider…
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Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
When should my B2B organizations invest in intent data? Are we even ready? Will…
Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most…
How to Improve Rates of Return from Your Intent Data & ABM Investments
The following is a guest post written by Kristina Jaramillo, President of Personal ABM….
Intent-Driven ABM & Programmatic: Awareness, Then Engagement
Note to self: Walk before you run. That is the message as it relates…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
