Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
"If marketing can hit their number while the business misses theirs, the number didn't mean anything."
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How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
Why Most Intent Data Users Leverage Multiple Sources of Intent
Last Thursday I had the pleasure of joining Tukan Das of LeadSift and Eric…
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire.
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Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…
The Future of Cookies & Intent Data: Interview with Charlie Tarzian
Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses…
The Future of B2B Marketing: Envisioning a World Without Cookies
Though cookies have been around since 1994, there is a good chance that like…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into…
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel…
