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6 Top Tips for Successful B2B Influencer Marketing in 2025
Learn 6 essential B2B influencer marketing strategies from LinkedIn campaigns to video content. Drive brand growth with industry thought leaders.
Intentsify Selected As Revenue Marketing Platform Contender
By David Crane Last week, Forrester Research, Inc. published The Forrester Wave™: B2B Revenue…
3 BDR Strategies for Better Sales Prospecting
Aimee Pearcy Business Development Representatives (BDRs) drive business growth through strategic sales prospecting. Their…
Marketing Operations: 5 Questions To Ask Your MarTech Vendors
By Lilian Muliti Creating a MarTech stack that helps you deliver real business impact…
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
By Jaymi Onorato If you’re unsure of whether it’s the right time to invest…
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
By Jaymi Onorato When should my B2B organizations invest in intent data? Are we…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
By Jaymi Onorato When one revenue-generating team is operating inefficiently, it has an adverse…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
By David Crane A version of this article was originally published on CMSWire. Sales-marketing…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
By Jaymi Onorato Any B2B marketer today must be data-driven. It’s a necessity to do the…
Marketing Leaders Rethink Collaboration on Account-Based Strategies
By David Crane Account-based marketing (ABM) was never about just marketing. From its inception…
ABM Orchestration: What Does It Mean and Why Is It So Difficult?
The following is a guest post written by Jess Weimer, Vice President of Global…
