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Intent Use Case: Account Identification and Selection
It’s no secret that intent data has become a critical tool for B2B enterprise…
Intent Topic and Keyword Selection: Manual vs Automatic
Whether you’re an intent data expert or new to the concept, you’ve probably heard…
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested…
Intent Use Case Spotlight: Digital Advertising [Infographic]
2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to…
Breaking Down the B2B Buyer Journey: How to Market to Each Stage
Identifying where your potential customers are in the buyer’s journey provides one of the…
5 Ways to Use Intent Data to Boost ABM Performance
Account-based marketing (ABM) has been around for a while—with 98% of B2B marketers currently…
Intent Data Tracking Methods and Scoring Models, Explained
Parts of this article were originally published on CMSWire. Last week we published “A…
A Guide to Intent Data Types and Sources
Parts of this article were originally published on CMSWire. There’s no getting around it:…
Intent Use Case Spotlight: Account Prioritization & Pipeline Acceleration [Infographic]
Since joining Intentsify a year and a half ago, I’ve written a lot about…
Intent Use Case Spotlight: Account Identification & Selection [Infographic]
Account-based marketing (ABM) has been in the B2B marketing mainstream for a while now….
3 Intent Data Insights From a Demand Gen Marketer
After more than a decade in marketing—most of it in demand generation—I thought I’d…
Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen
Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) strategies…
