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intent data strategy prerequisites

Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

In my previous article, I discussed the first of three important questions to consider…

is my team ready

Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

When should my B2B organizations invest in intent data? Are we even ready? Will…

intent look-alike accounts

Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

If there is anything I have learned over these past years is that most…

improve rates of return

How to Improve Rates of Return from Your Intent Data & ABM Investments

The following is a guest post written by Kristina Jaramillo, President of Personal ABM….

intent driven ABM

Intent-Driven ABM & Programmatic: Awareness, Then Engagement

Note to self: Walk before you run. That is the message as it relates…

marketing sales customer success

How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data

When one revenue-generating team is operating inefficiently, it has an adverse effect on the…

top intent data challenges

Tackling Top Intent Data Challenges Among B2B Marketing Teams

Intentsify recently shared a research report that looked at the usage of intent data…

sales and marketing alignment

How Sales and Marketing Alignment Maximizes the Impact of Intent Data

A version of this article was originally published on CMSWire. Sales-marketing alignment has come…

Why Most Intent Data Users Leverage Multiple Sources of Intent

Last Thursday I had the pleasure of joining Tukan Das of LeadSift and Eric…

optimize your content syndication

How to Troubleshoot & Optimize Your Content Syndication Program

A version of this article was first published on CMSWire.

teams adopting intent data

Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…

future of cookies interview

The Future of Cookies & Intent Data: Interview with Charlie Tarzian

Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses…