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3 Reasons You’re Struggling to Use Intent Data
Innovations in online behavioral data have driven a rapid evolution in GTM strategies, which…
Intent Data: How B2B Marketers Use it to Unlock Growth and Scale Output
In today’s hyper-competitive B2B landscape, achieving exponential growth requires a strategic shift from generic…
12 Days of Intent Data Use Cases
92% of B2B teams are investing in intent data. Most of them don’t know…
How Intent Intelligence Fuels Winning GTM Strategies
As we look forward into the new year, you’re likely thinking about how your…
Intent Use Case: Message Development & Content Creation
If you asked a group of B2B marketing and sales leaders how they use…
ABM Platforms vs. Intent Data Solutions: Key Differences and Use Cases
Account-based marketing (ABM) platforms and intent data are solutions that have made their way…
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers….
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data success…
7 B2B Marketing Conferences You Can’t Miss in 2023
The only way to up your game in the office is to revisit the…
Reach Your Target Audience with Customized Display Ads Powered by Precision Intent
Every marketer aims to reach as many people in their target audience as possible,…
5 Ways to Harness the Power of Intent Data for Display Advertising
B2B buyers are no strangers to the Internet. But if you asked a buyer…
The Secret to Driving Better Outcomes from Content Syndication: Intent Intelligence
Today, B2B marketers are being asked to do more with less. Budgets have shrunk…
