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The Rise of ChatGPT: How AI Is Transforming B2B Sales and Marketing

A Q&A with Marco Lagi, Vice President of Artificial Intelligence, Intentsify ChatGPT has taken…

First Impressions of B2B Buyer Intent

It’s been said that people form impressions about a person’s competence in as little…

The Simple Guide to B2B Content Syndication: 5 Steps for Leads that Convert

Content is a B2B marketer’s best friend. But if you’re not taking the steps…

Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn

It’s fair to say that the downturn in the economy has changed the outlook…

The Pros and Cons of Buyer Intent Data for ABM

The majority of midsize and large B2B organizations have piloted or launched account-based marketing…

Intent Data: Where We Started and Where We’re Headed Next

A version of this article was originally published on CMSWire in April 2022 and…

Account-Level Intent Data vs Contact-Level Intent Data

B2B intent data has become a critical tool for sales and marketing organizations to…

Intent Use Case: Account Identification and Selection

It’s no secret that intent data has become a critical tool for B2B enterprise…

intent topics keyword selection

Intent Topic and Keyword Selection: Manual vs Automatic

Whether you’re an intent data expert or new to the concept, you’ve probably heard…

message selection content creation

Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]

One of the main values of intent data is revealing what companies are interested…

intent use case spotlight

Intent Use Case Spotlight: Digital Advertising [Infographic]

2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to…

breaking down buyer journey

Breaking Down the B2B Buyer Journey: How to Market to Each Stage

Identifying where your potential customers are in the buyer’s journey provides one of the…

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