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5 Ways Verizon Amplifies Their Intent Investment
With these 5 takeaways from Forrester B2B Summit, you’ll learn how Verizon amplified their intent investment and improved their demand gen.
How To Build Trust Between Marketing and Sales
Discover how intent data can transform the relationship between marketing and sales, enhancing lead quality and improving conversion rates.
Quality vs. Quantity: Decoding Real Customer Intent With AI
Learn how AI and NLP allow you balance quality vs. quantity metrics and understand real customer intent for targeted marketing.
Webinar Recap: How To Optimize the Buyer Journey with Intent Data
Learn how to use intent data to better understand your buyer journey from awareness to decision. See this webinar recap for 4 key takeaways.
8 Steps To Optimize Your Buyer Journey With Intent Data
Intent data reveals what buying groups are actively researching, helping you tailor marketing and sales efforts for maximum impact.
Love at First Swipe? Building an Intent-Driven Nurture Strategy
A downloaded piece of B2B content shows interest. A prospect isn’t quite ready for a long-term commitment. How do you get from swipe to sale?
How B2B Marketers Use Display Advertising to Reach the Right Audience
Understand key components, benefits and tools B2B marketers use to activate, amplify and attribute on their display advertising efforts.
Leveraging Intent Data Throughout the B2B Buyer’s Journey: A Revenue-Acceleration Guide
Understanding your buyers journey is paramount for success in the B2B world. Intent data gives you the insights you have been looking for.
Insights to Impact: How Intent Data Fuels B2B Buying Group Engagement
As the B2B buying journey becomes more intricate, see how intent data fuels B2B buying group engagement from insights to impact.
How to Use Intent Data to Detect Customer Churn Before It Happens
Using intent data for customer churn detection and prevention is a lesser known use case — but one of the most valuable.
Why We Love Intent Data, and Why You Should Too
Ready to fall in love with intent data? Here’s a list of reasons why GTM teams love it and how they’re using it to accelerate revenue.
The Who, What, Where, When and How of Intent Data
Just getting started with intent data? Here are the basics – the who, what, where, when, and how of intent you need to know before investing.
