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How Smart Demand Gen Teams Are Activating Intent Data
B2B demand gen teams must adapt to an ever-changing landscape when activating intent data….
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana….
How Demand Gen Marketers Can Optimize Content Syndication
Feeling like your content deserves a standing ovation, but the audience is stuck in…
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers….
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data success…
Reach Your Target Audience with Customized Display Ads Powered by Precision Intent
Every marketer aims to reach as many people in their target audience as possible,…
5 Ways to Harness the Power of Intent Data for Display Advertising
B2B buyers are no strangers to the Internet. But if you asked a buyer…
The Secret to Driving Better Outcomes from Content Syndication: Intent Intelligence
Today, B2B marketers are being asked to do more with less. Budgets have shrunk…
3 Ways to Maximize Revenue Impact with Precision Buyer Intent Solutions
Only a handful of years ago, marketers might have been able to get away…
MarketingProfs Shares How Precision Intent Data Improves B2B GTM Strategy Success
MarketingProfs shared their key insights on our latest research report with Ascend2, The State…
First Impressions of B2B Buyer Intent
It’s been said that people form impressions about a person’s competence in as little…
