Blog

Boost B2B sales with proven social proof strategies. Learn how to leverage case studies and testimonials to build trust and close deals.

Learn the top actions to use AI for in content creation while avoiding automated pitfalls. Discover how to use AI as a tool not a human replacement.

Learn what a sales lead is, how to generate high-quality ones, and how to turn them into customers with the right strategies and technologies.

Learn how to build an email drip marketing campaign that drives results and builds on your always-on, lead nurturing strategy.

Learn how to write effective email newsletters to drive engagement and conversion. Plus, one pro tip to support an always-on campaign with email marketing.

Master B2B demand generation with this comprehensive guide. Discover strategies, tools, and trends to drive growth, improve lead quality, and boost revenue.

Learn where and how to leverage different LinkedIn Ad Formats to maximize your advertising efforts.

Boost lead generation and pipeline growth with our comprehensive digital campaign planning template. Align content syndication and display advertising tactics for maximum impact.

Intent data looks at how consumers behave at every step of the buying journey and can help smart advertisers build highly tailored paid search campaigns. 

Content syndication is a form of 3rd-party demand generation that uses media partners to distribute your branded content to reach broader audiences.

By Kenna Rooney Paid advertising is everywhere. And for B2B marketers, there are multiple…

By Hannah Swanson The job of the B2B demand generation marketer isn’t easy. Like…