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How to Launch Your First B2B Audio Advertising Campaign
Learn how to launch your first B2B audio advertising campaign, from podcast strategy and targeting to measurement and pipeline impact.
How to Prove Your Brand Campaigns Work: ROAS Optimization Beyond Last-Click
Master ROAS optimization for B2B brand campaigns. Learn to prove upper-funnel impact, measure influenced pipeline, and justify ad spend.
How to Audit Your Programmatic Campaigns for Hidden Waste
Find hidden waste in your programmatic campaigns. Learn how to audit targeting, eliminate wasted budget, and reach in-market accounts.
Content Syndication Campaigns in 2026: From Lead Volume to Pipeline Quality
A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.
The Must-Attend B2B Marketing Conferences of 2026
Discover the top B2B marketing conferences of 2025, including INBOUND, B2BMX, and SaaStr Annual. Compare dates, locations, and key benefits to plan your professional development.
Connected TV Advertising: What CTV Is & How It Works
Learn what connected TV (CTV) is, how CTV ads work, key benefits, and best practices. A guide for marketers optimizing modern CTV strategy.
How B2B Buying Groups Are Evolving
Learn how to realign your funnel to support the behavior of B2B buying groups, facilitate consensus, and win the anonymous decision phase.
Connecting Search Intent to Pipeline: The Guide
Learn more about connecting Search Intent to Pipeline revenue and how to cluster keywords by intent and activate buyers instantly.
Everything Marketers Need to Know About Running a CTV Campaign
Learn how campaigns work, challenges, best practices, and how marketers can optimize connected TV (CTV) advertising.
Programmatic Campaigns: How Digital Marketers Use Intentsify
Learn how Intentsify’s Demand Gen team uses persona-level intent data to execute precise programmatic campaigns.
B2H Marketing Explained: Why Human-First Messaging Is Critical
How human-first messaging and B2H marketing are replacing robotic jargon in B2B, and the companies doing it best.
Mid Funnel Marketing: Why the Forgotten Middle Costs You Deals
See how prioritizing mid-funnel marketing can prevent your brand from forgetting the nurturing phase that actually drives conversions.
