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Connected TV Advertising: What CTV Is & How It Works
Learn what connected TV (CTV) is, how CTV ads work, key benefits, and best practices. A guide for marketers optimizing modern CTV strategy.
How B2B Buying Groups Are Evolving
Learn how to realign your funnel to support the behavior of B2B buying groups, facilitate consensus, and win the anonymous decision phase.
Connecting Search Intent to Pipeline: The Guide
Learn more about connecting Search Intent to Pipeline revenue and how to cluster keywords by intent and activate buyers instantly.
Everything Marketers Need to Know About Running a CTV Campaign
Learn how campaigns work, challenges, best practices, and how marketers can optimize connected TV (CTV) advertising.
Programmatic Campaigns: How Digital Marketers Use Intentsify
Learn how Intentsify’s Demand Gen team uses persona-level intent data to execute precise programmatic campaigns.
B2H Marketing Explained: Why Human-First Messaging Is Critical
How human-first messaging and B2H marketing are replacing robotic jargon in B2B, and the companies doing it best.
Mid-Funnel Marketing: Why the Forgotten Middle Costs You Deals
See how prioritizing mid-funnel marketing can prevent your brand from forgetting the nurturing phase that actually drives conversions.
Pipeline Generation That Actually Converts
Learn strategies for intent data pipeline generation to focus sales on in-market accounts, shorten cycles, and drive qualified opportunities.
Managed Services for B2B Demand Generation
See reasons to choose managed services for B2B demand generation, unlocking expert intent data, flexible scale, and renewed strategic focus.
Launching Intent-Activated Content Syndication Campaigns
The 5-step framework for building an intent-activated content syndication strategy that drives pipeline, precision, and real ROI.
The Campaign Autopsy: Dissecting a Failed B2B Launch
We all love the glossy case studies. The ones with hockey-stick graphs and “we…
Why the B2B Conversion Rate Obsession Hurts Performance (And How to Multiply Results)
The B2B marketing landscape has undergone a seismic shift. You’ve probably heard the statistic…
