Tim Pedersen
How To Build Trust Between Marketing and Sales
Discover how intent data can transform the relationship between marketing and sales, enhancing lead quality and improving conversion rates.
Navigating the Privacy Paradox: The Digital Marketer’s Dilemma
Learn how digital marketers balance the privacy paradox — providing helpful personalization while ensuring user data privacy.
Quality vs. Quantity: Decoding Real Customer Intent With AI
Learn how AI and NLP allow you balance quality vs. quantity metrics and understand real customer intent for targeted marketing.
Love at First Swipe? Building an Intent-Driven Nurture Strategy
A downloaded piece of B2B content shows interest. A prospect isn’t quite ready for a long-term commitment. How do you get from swipe to sale?
