Kenna Rooney
Beyond TAM: How to Boost Your ROI with a TAL
Learn how to refine the focus of your B2B marketing efforts through pre-segmentation, turning your total addressable market into a target account list.
Supercharge Your LinkedIn Ads with Buying Signals
Paid advertising is everywhere. And for B2B marketers, there are multiple channels to choose…
How B2B Marketers Use Display Advertising to Reach the Right Audience
Understand key components, benefits and tools B2B marketers use to activate, amplify and attribute on their display advertising efforts.
Why We Love Intent Data, and Why You Should Too
Ready to fall in love with intent data? Here’s a list of reasons why GTM teams love it and how they’re using it to accelerate revenue.
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
How to Synchronize Display Advertising and Content Syndication Programs
Learn how to make display advertising and content syndication programs work in harmony and start generating more demand than ever before.
Reach Your Target Audience with Customized Display Ads Powered by Precision Intent
Every marketer aims to reach as many people in their target audience as possible,…
5 Ways to Harness the Power of Intent Data for Display Advertising
Intent data for display advertising: Combat ad blindness with personalized targeting and improved campaign measurement.
The Secret to Driving Better Outcomes from Content Syndication: Intent Intelligence
Today, B2B marketers are being asked to do more with less. Budgets have shrunk…
The Simple Guide to B2B Content Syndication: 5 Steps for Leads that Convert
Content is a B2B marketer’s best friend. But if you’re not taking the steps…
