David Crane
How to Improve Rates of Return from Your Intent Data & ABM Investments
Many companies are shifting from inbound to outbound ABM approaches using intent data—and for…
Intent-Driven ABM & Programmatic: Awareness, Then Engagement
Note to self: Walk before you run. That is the message as it relates…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
Why Most Intent Data Users Leverage Multiple Sources of Intent
Last Thursday I had the pleasure of joining Tukan Das of LeadSift and Eric…
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire.
Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…
The Future of Cookies & Intent Data: Interview with Charlie Tarzian
Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses…
The Future of B2B Marketing: Envisioning a World Without Cookies
Though cookies have been around since 1994, there is a good chance that like…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
