David Crane

intent data GTM

How AI-Powered Intent Data Is Revolutionizing Go-to-Market Data Applications

Between the publication of Gartner’s 2024 and 2025 Market Guides for GTM Data Applications,…

evaluating buying group intent

Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs

In the dynamic world of B2B marketing and sales, strategy evolves with every technological…

intent data providers

Types of B2B Intent Data Providers: Selecting the Right One for Your Needs

Traditional Data, ABM Platforms, Campaign Execution Firms, or Walled Gardens. Which intent data providers work best for your company?

rise of CHATGPT

The Rise of ChatGPT: How AI Is Transforming B2B Sales and Marketing

Marco Lagi, Intentsify’s VP of AI, shares insights on the rise of ChatGPT and its impact on B2B sales and marketing.

intent data media solutions

Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn

It’s fair to say that the downturn in the economy has changed the outlook…

buyer intent data ABM

The Pros and Cons of Buyer Intent Data for ABM

Discover the pros and cons of using buyer intent data for ABM, and learn how orgs should prepare prior to investing in an intent strategy.

intent data definitions

Intent Data: Where We Started and Where We’re Headed Next

A version of this article was originally published on CMSWire in April 2022 and…

intent topics keyword selection

Intent Topic and Keyword Selection: Manual vs Automatic

Whether you’re an intent data expert or new to the concept, you’ve probably heard…

message selection content creation

Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]

One of the main values of intent data is revealing what companies are interested…

best digital marketing blogs

8 Best Digital Marketing Blogs

Staying up to date with the latest trends and best practices as a digital…

intent use case spotlight

Intent Use Case Spotlight: Digital Advertising [Infographic]

2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to…

breaking down buyer journey

Breaking Down the B2B Buyer Journey: How to Market to Each Stage

Identifying where your potential customers are in the buyer’s journey provides one of the…

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