David Crane

intent data GTM

How AI-Powered Intent Data Is Revolutionizing Go-to-Market Data Applications

Between the publication of Gartner’s 2024 and 2025 Market Guides for GTM Data Applications,…

evaluating buying group intent

Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs

In the dynamic world of B2B marketing and sales, strategy evolves with every technological…

intent signals

Intent Signals: Why Volume Matters

In the dynamic world of B2B marketing and sales, understanding buyer intent is paramount….

5 Questions To Ask Your Intent Data and ABM Vendors

Third-party cookies are being phased out. Are your intent data and ABM vendors prepared for this major shift and cookie deprecation?

Leveraging Intent Data Throughout the B2B Buyer’s Journey: A Revenue-Acceleration Guide

Understanding your buyers journey is paramount for success in the B2B world. Intent data gives you the insights you have been looking for.

intent data customer churn

How to Use Intent Data to Detect Customer Churn Before It Happens

Using intent data for customer churn detection and prevention is a lesser known use case — but one of the most valuable.

content syndication leads

A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads

Not nurturing content syndication leads is a good way to waste B2B marketing budgets. Here’s how to fix that problem.

intent data providers

Types of B2B Intent Data Providers: Selecting the Right One for Your Needs

Traditional Data, ABM Platforms, Campaign Execution Firms, or Walled Gardens. Which intent data providers work best for your company?

intent data use cases

Survey Results: Expanded Intent Data Use Cases for B2B Marketing

Intentsify and Ascend2 recently partnered to understand how B2B teams’ intent data use cases are evolving. Here are the findings.

rise of CHATGPT

The Rise of ChatGPT: How AI Is Transforming B2B Sales and Marketing

Marco Lagi, Intentsify’s VP of AI, shares insights on the rise of ChatGPT and its impact on B2B sales and marketing.

intent data media solutions

Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn

It’s fair to say that the downturn in the economy has changed the outlook…

buyer intent data ABM

The Pros and Cons of Buyer Intent Data for ABM

Discover the pros and cons of using buyer intent data for ABM, and learn how orgs should prepare prior to investing in an intent strategy.

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