The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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Connected TV Advertising: What CTV Is & How It Works
Learn what connected TV (CTV) is, how CTV ads work, key benefits, and best practices. A guide for marketers optimizing modern CTV strategy.
Connecting Search Intent to Pipeline: The Guide
Learn more about connecting Search Intent to Pipeline revenue and how to cluster keywords by intent and activate buyers instantly.
Intent Data Solutions: Strengths, Limitations & What Matters
Understand why specialized intent data solutions outperform vendors that treat intent as just another feature.
The Second Wave of Intent Data: From Hype to Precision
See why the first wave of intent data failed and learn about the second wave, focused on persona-level precision and GTM operationalization.
Intent Activation™: New Category Of Intent-Focused MarTech
A Growing Challenge for B2B Marketing Teams The B2B buying process has become increasingly…
