Get More From Your Website Data With Intentsify's Website Visitor Resolution and Analytics

Intent Data | November 25, 2024 | by Amanda Butkewich

This month, Intentsify has added a new set of tools that helps you understand and act on your website traffic with greater precision than ever before. We've built our reputation on providing reliable third-party intent data through the most comprehensive identity graph. Now, we're bringing that same level of insight to your website engagement data within our platform.

Website Visitor Resolution & Analytics shows you exactly which companies are engaging with your site — whether they're in your target account list or net-new prospects — and connects their activity to broader intent signals, helping you spot real buying interest early.

Connect Website Activity to Revenue

You have the intent signals, you're tracking visitors in Google Analytics, and maybe you're using other tools to gauge content performance — but what's missing is the connection between anonymous website traffic and actual buying intent.

Intentsify's Website Resolution & Visitor Analytics bridges this gap by revealing exactly which companies are behind those website visits and shows you precisely which pages and URLs they're accessing.

You'll spot and engage with interested companies that weren't on your radar, while giving sales teams concrete information about what specific accounts care about. The data shows you exactly which content drives engagement, helping you create more focused campaigns and spend your marketing budget on what's actually working.

There’s value to be added to everyone’s role in the marketing org. For ABM programs, website engagement adds critical context to your existing account intelligence — revealing not just which accounts are researching your space, but how they're engaging with specific solutions. BDRs can use these datapoints to tailor their outreach based on the specific solutions prospects are exploring. Product marketers can see which solutions generate the most interest to refine positioning, while event teams can track registration page engagement to boost attendance. Plus, content teams get clear signals about which topics resonate with different industries and roles, leading to more targeted assets that speak directly to buyer interests.

What's New

Rich Account Detection & Analysis

See both known accounts (from your target list) and discover new companies visiting your site

Track account-level engagement patterns over 90-day periods to identify new, returning, and dormant visitors

Access detailed firmographic data about each visiting company to better understand your web audience

Detailed Page-Level Intelligence

Track which specific pages and content each account is viewing

Identify trending topics and solutions based on page visit patterns

Monitor engagement with key pages like product, pricing, and event registration

Comprehensive Engagement Tracking

View visitor volume trends over time with flexible date range filtering

Filter analytics by individual accounts or intent models to focus on specific segments

Compare engagement patterns between target accounts and net-new visitors

Enhanced Reporting & Visualization

Access a new dedicated "Website Visitor Analytics" dashboard in the platform

Download custom reports and visualizations in PNG format for presentations

Export detailed visit and engagement data in CSV format for deeper analysis

Filter and segment data by date ranges, accounts, and intent models

Best of all, these insights are available to all customers using our data or media solutions, with no additional cost or complex setup required. Simply implement our universal site pixel, and you'll start seeing account-level engagement data within 24 hours.