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The Simple Guide to B2B Content Syndication: 5 Steps for Leads that Convert
Content is a B2B marketer’s best friend. But if you’re not taking the steps…
Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn
It’s fair to say that the downturn in the economy has changed the outlook…
The Pros and Cons of Buyer Intent Data for ABM
Discover the pros and cons of using buyer intent data for ABM, and learn how orgs should prepare prior to investing in an intent strategy.
Intent Data: Where We Started and Where We’re Headed Next
A version of this article was originally published on CMSWire in April 2022 and…
Account-Level Intent Data vs Contact-Level Intent Data
B2B intent data has become a critical tool for sales and marketing organizations to…
Intent Use Case: Account Identification and Selection
It’s no secret that intent data has become a critical tool for B2B enterprise…
Intent Topic and Keyword Selection: Manual vs Automatic
Whether you’re an intent data expert or new to the concept, you’ve probably heard…
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested…
Intent Use Case Spotlight: Digital Advertising [Infographic]
2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to…
Breaking Down the B2B Buyer Journey: How to Market to Each Stage
Identifying where your potential customers are in the buyer’s journey provides one of the…
5 Ways to Use Intent Data to Boost ABM Performance
Account-based marketing (ABM) has been around for a while—with 98% of B2B marketers currently…
Intent Data Tracking Methods and Scoring Models, Explained
Parts of this article were originally published on CMSWire. Last week we published “A…
