Meghan Crook Brisson

continuous risk scores

Intentsify Talent: How Our Engineering Manager Architect Solves a Core Data Science Problem

Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…

Rebuild your B2B marketing foundation

The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation

The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….

B2b content marketing examples

10 B2B Content Marketing Examples to Engage your Audience

Content marketing is an invaluable tool in the B2B marketing toolbox. By creating and…

buying group marketing shift

Intentsify Talent: How Our Engineering Manager Solved Project Prioritization

Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…

Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing

“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”

content repurposing strategies

Content Repurposing Strategies: Get More Mileage Out of Your Best Assets 

You’ve put in the work. You’ve created a killer piece of content — an…

How b2b marketers target niche audiences

How Intent-Activated Ad Solutions Help Convert Specialized, Niche B2B Audiences

B2B marketing and sales are complex, and the challenges multiply for technology vendors in…

customer led content strategies

Let Your Customers Lead: Exploring the Best Content Strategy for 2025

Learn why customer interviews should drive your content strategy. Get actionable tips for creating content that resonates and converts.

thought leadership marketing

Real Content, Not Clickbait: Thought Leadership Marketing

Learn how thought leadership marketing builds trust and drives B2B success. Discover strategies to create authentic content that resonates with buyers.

9 Must-Read B2B Marketing Newsletters for 2025

Discover the top newsletters every B2B marketer should subscribe to for cutting-edge strategies and trends.

8 Tips To Write An Engaging Email Newsletter

Learn how to write effective email newsletters to drive engagement and conversion. Plus, one pro tip to support an always-on campaign with email marketing.

The Must-Attend B2B Marketing Conferences of 2025

Discover the top B2B marketing conferences of 2025, including INBOUND, B2BMX, and SaaStr Annual. Compare dates, locations, and key benefits to plan your professional development.