Meghan Crook Brisson

Demystify programmatic podcast advertising: how dynamic ad insertion, real-time bidding, and automated targeting work from play to delivery.

Learn how to launch your first B2B audio advertising campaign, from podcast strategy and targeting to measurement and pipeline impact.

Master ROAS optimization for B2B brand campaigns. Learn to prove upper-funnel impact, measure influenced pipeline, and justify ad spend.

Find hidden waste in your programmatic campaigns. Learn how to audit targeting, eliminate wasted budget, and reach in-market accounts.

A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.

Discover the framework for turning search and engagement data into an intent-driven content engine to create content buyers need right now.

How human-first messaging and B2H marketing are replacing robotic jargon in B2B, and the companies doing it best.

Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…

The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….

Content marketing is an invaluable tool in the B2B marketing toolbox. By creating and…

Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…

“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”