Meghan Crook Brisson

How Deloitte Is Operationalizing ABM at Enterprise Scale

How Deloitte Is Operationalizing ABM at Enterprise Scale

Learn how Deloitte partnered with Intentsify to build an enterprise ABM program that drives pipeline and aligns marketing and sales at scale.

How to Make the Case for Buying Groups Myths, Data & Objection

How to Make the Case for Buying Groups: Myths, Data, and Objection Handling

Learn how to make the case for buying group marketing internally — with myth-busting answers, real data, and objection handling tips.

LinkedIn Ads for B2B in 2026 Formats, Costs & Best Practices

LinkedIn Ads for B2B in 2026: Formats, Costs & Best Practices

A complete guide to LinkedIn Ads for B2B in 2026: Ad formats, cost benchmarks, and best practices for intent-driven activation.

How Programmatic Podcast Advertising Really Works

How Programmatic Podcast Advertising Really Works: From Play Button to Ad Delivery

Demystify programmatic podcast advertising: how dynamic ad insertion, real-time bidding, and automated targeting work from play to delivery.

How to Launch Your First B2B Audio Advertising Campaign

How to Launch Your First B2B Audio Advertising Campaign

Learn how to launch your first B2B audio advertising campaign, from podcast strategy and targeting to measurement and pipeline impact.

Brand Campaigns ROAS Optimization Beyond Last-Click

How to Prove Your Brand Campaigns Work: ROAS Optimization Beyond Last-Click

Master ROAS optimization for B2B brand campaigns. Learn to prove upper-funnel impact, measure influenced pipeline, and justify ad spend.

How to Audit Your Programmatic Campaigns for Hidden Waste

How to Audit Your Programmatic Campaigns for Hidden Waste

Find hidden waste in your programmatic campaigns. Learn how to audit targeting, eliminate wasted budget, and reach in-market accounts.

Content Syndication Campaigns Metrics & Activation Strategies

Content Syndication Campaigns in 2026: From Lead Volume to Pipeline Quality

A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.

How to Build an Intent-Driven Content Engine

How to Build an Intent-Driven Content Engine

Discover the framework for turning search and engagement data into an intent-driven content engine to create content buyers need right now.

B2H Marketing Explained Why Human-First Messaging Is Critical

B2H Marketing Explained: Why Human-First Messaging Is Critical

How human-first messaging and B2H marketing are replacing robotic jargon in B2B, and the companies doing it best.

continuous risk scores

How Elod Pal Csirmaz Solved a Core Data Science Problem

Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…

Rebuild your B2B marketing foundation

The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation

The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….

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