PagerDuty’s leading incident-response platform helps more than 12,000 companies across 90 countries proactively manage their digital operations so their teams can spend less time reacting to incidents and more time building for the future.
Like a growing number of B2B marketing orgs, the demand gen team at PagerDuty is tasked with increasing marketing-attributed pipeline and revenue. Casey Culler, PagerDuty’s Affiliate & Partner Marketing Manager, understood that in order to achieve this goal, the team needed to focus on engaging ICP-fitting accounts that were most likely to be in a buy-cycle. She further understood that intent data could greatly help in this regard. Yet, the PagerDuty team didn’t have the required resources to put intent data into action. Fortunately, Intentsify’s unique Intent-Activated Demand Generation solution was created exactly for the purpose of activating intent data to identify and engage in-market target accounts.
With Intentsify, PagerDuty was able to automate the processes of:
- Layering multiple intent data feeds to identify accounts actively consuming content related to its product offerings; and
- Acquiring contact data on decision-makers from intent-identified accounts who have engaged with PagerDuty’s branded content.
As a result, PagerDuty’s lead quality has drastically improved, boosting conversion rates and resulting in efficient pipeline growth.
Results to date
