Browse by topic
Search by keywords
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A…
Marketing Leaders Rethink Collaboration on Account-Based Strategies
Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…
ABM Orchestration: What Does It Mean and Why Is It So Difficult?
The following is a guest post written by Jess Weimer, Vice President of Global…
