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B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical

Any B2B marketer today must be data-driven. It’s a necessity to do the job well.   A…

Marketing Leaders Rethink Collaboration on Account-Based Strategies

Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…

account-based orchestration

ABM Orchestration: What Does It Mean and Why Is It So Difficult?

The following is a guest post written by Jess Weimer, Vice President of Global…