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Why the B2B Conversion Rate Obsession Hurts Performance (And How to Multiply Results)
The B2B marketing landscape has undergone a seismic shift. You’ve probably heard the statistic…
How AI-Powered Intent Data Is Revolutionizing Go-to-Market Data Applications
Between the publication of Gartner’s 2024 and 2025 Market Guides for GTM Data Applications,…
Stop Sending Sales After Learners: The Intent to Buy vs. Intent to Learn Breakdown
Every B2B marketer has been there. Your intent data platform lights up like a…
LinkedIn Ad Cost: Get the Most Bang for your Buck
If you’ve ever run a LinkedIn Ads campaign (or even thought about it) you’ve…
Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs
In the dynamic world of B2B marketing and sales, strategy evolves with every technological…
Intent Data Use Case: Mastering Digital Advertising
What if you could stop wasting ad dollars on prospects who aren’t ready for…
Cold Calling Alternatives: Why B2B Sales Teams Are Pivoting to Intent-Driven Strategies
Cold calling has earned a reputation as one of the most successful B2B sales…
The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….
Intent Data Use Case: Message Selection and Content Personalization
Picture this: Your prospect just spent 20 minutes researching their top business challenges on…
Churn Prevention: How To Spot At-Risk Accounts with Buying Group Intent
It’s much easier to save a customer while they’re still there than it is…
B2B Lead Nurturing: How To Set Up an Always-On Campaign
Traditional B2B marketing nurture campaigns focus on cultivating relationships via email. A prospect downloads…
How To Use Intent Data: 7 Proven Strategies for B2B Sales Growth
Intent data has become a cornerstone of modern account-based marketing (ABM). It allows your…
