Blog

A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.

Learn what connected TV (CTV) is, how CTV ads work, key benefits, and best practices. A guide for marketers optimizing modern CTV strategy.

Learn more about connecting Search Intent to Pipeline revenue and how to cluster keywords by intent and activate buyers instantly.

Learn how campaigns work, challenges, best practices, and how marketers can optimize connected TV (CTV) advertising.

Understand why specialized intent data solutions outperform vendors that treat intent as just another feature.

See how to use intent data for sales to prioritize accounts, perfectly time BDR outreach, and leverage the powerful Salesforce integration.

See how Lifecycle Marketing uses granular intent models to identify upsell opportunities and leverage intent data churn prevention signals.

See why the first wave of intent data failed and learn about the second wave, focused on persona-level precision and GTM operationalization.

Discover the stages of building a signal-based revenue operations strategy that integrates real-time intent data directly into Salesforce.

Discover the framework for turning search and engagement data into an intent-driven content engine to create content buyers need right now.

Learn how Intentsify’s Demand Gen team uses persona-level intent data to execute precise programmatic campaigns.

See how prioritizing mid-funnel marketing can prevent your brand from forgetting the nurturing phase that actually drives conversions.