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The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….
Intent Data Use Case: Message Selection and Content Personalization
Picture this: Your prospect just spent 20 minutes researching their top business challenges on…
Churn Prevention: How To Spot At-Risk Accounts with Buying Group Intent
It’s much easier to save a customer while they’re still there than it is…
B2B Lead Nurturing: How To Set Up an Always-On Campaign
Traditional B2B marketing nurture campaigns focus on cultivating relationships via email. A prospect downloads…
How To Use Intent Data: 7 Proven Strategies for B2B Sales Growth
Intent data has become a cornerstone of modern account-based marketing (ABM). It allows your…
The Future of B2B Sales: How Buying Group Intelligence Closes Deals
B2B buyers don’t make buying decisions alone. Are your sellers still engaging with them like they are? Despite complex buying…
Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”
Intent Signals: Why Volume Matters
In the dynamic world of B2B marketing and sales, understanding buyer intent is paramount….
Data Security and Compliance: The New Imperative for B2B Marketers
B2B marketing is fueled by an ocean of prospect and consumer data. And businesses…
How To Prioritize Your Accounts: Intent Data Use Case
Ever wondered why some sales teams always know which prospects to call? That’s intent…
Choosing the Best Intent Data Provider for Your GTM Strategy
Account-based marketing (ABM) is the staple in any B2B marketer’s toolkit. However, a broad-stroke…
State of B2B Social Media: 2025 Trends and Tactics
B2B social media trends have come a long way. What used to be just a place…
