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Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most…
How to Improve Rates of Return from Your Intent Data & ABM Investments
Many companies are shifting from inbound to outbound ABM approaches using intent data—and for…
Intent-Driven ABM & Programmatic: Awareness, Then Engagement
Note to self: Walk before you run. That is the message as it relates…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire.
Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into…
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel…
