Browse by topic
Search by keywords
Marketing Leaders Rethink Collaboration on Account-Based Strategies
Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…
The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline
A version of this article was originally published on CMSWire As far as intent…
Detangling Common Assumptions About Intent Data
Awareness of intent data’s benefits is rapidly increasing among B2B organizations. But being that…
Content Syndication Is Booming: Here’s Why, and How to Do It Right
A version of this article was originally published on CMSWire.
8 Pitfalls to Avoid When Using Intent Data for a Demand Gen Strategy
With intent data’s ability to enhance nearly all aspects of account-based marketing (ABM)—from top-of-funnel…
ABM Orchestration: What Does It Mean and Why Is It So Difficult?
The following is a guest post written by Jess Weimer, Vice President of Global…
Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration
A few months ago, either Ed Laplante (Intentsify’s SVP of Sales) or Mike Kelly (Intentsify Co-Founder)—depending on whom…
PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend
PagerDuty’s leading incident-response platform helps more than 12,000 companies across 90 countries proactively manage…
A Guide to Using Intent Data for Content Marketing
Content marketing can be complex. It involves many moving parts, distinct processes and participation…
The Value of Intent Data for Growth-Stage Companies
A version of this article was originally published on CMSWire. “Our team isn’t ready…
5 Lesser-Known Ways to Use Intent Data for ABM
A version of this article was originally published on CMSWire. Account-based marketing (ABM) has…
