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Intent Data Solutions: Strengths, Limitations & What Matters
Understand why specialized intent data solutions outperform vendors that treat intent as just another feature.
The Campaign Autopsy: Dissecting a Failed B2B Launch
We all love the glossy case studies. The ones with hockey-stick graphs and “we…
Beyond TAM: How to Boost Your ROI with a TAL
Learn how to refine the focus of your B2B marketing efforts through pre-segmentation, turning your total addressable market into a target account list.
Intent Use Case: Message Development & Content Creation
Learn how intent data enhances messaging development and content creation to resonate with prospects and drive conversions.
ABM Platforms vs. Intent Data Solutions: Key Differences and Use Cases
Discover the distinctions between ABM platforms and intent data solutions in B2B marketing, exploring their features and use cases.
Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn
It’s fair to say that the downturn in the economy has changed the outlook…
The Pros and Cons of Buyer Intent Data for ABM
Discover the pros and cons of using buyer intent data for ABM, and learn how orgs should prepare prior to investing in an intent strategy.
