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Side-by-Side

Intentsify vs Bombora

While Bombora is an established intent data vendor that pioneered the category, its hasn’t kept up with Intentsify’s pace of innovation. That’s why The Forrester WaveTM: Intent Data Providers For B2B, Q1 2025 ranked Intentsify #1 for “Strength of Offering.”

When it comes to accuracy, volume of captured buying signals, and precision of insights—at account, persona, and buying group level—Intentsify’s capabilities far surpass those of Bombora:

  • A Multi-Sourced Approach: Intentsify’s diversified intent intelligence captures 1.1T monthly intent signals, far surpassing Bombora’s single-sourced solution’s 16.1B signals.
  • Solution-Level Intent Intelligence: While Bombora’s evenly weighted topics result in generic intent data, Intentsify offers the only AI-driven intent modeling customizable to your specific solutions.
  • Persona-Based Analytics: Intentsify pioneered persona-level intent, highlighting which accounts have the strongest buying-group interest and showing you what each persona cares about most.
  • Superior Customer Satisfaction: Intentsify was 1 of 3 Forrester-evaluated providers recognized for superior customer feedback (of 15 total intent providers)—Bombora was not.
  • Immediate Activation: Intentsify solves a top challenge among intent data users—our quick and easy activation via numerous media programs, ensuring you get immediate ROI.
Forrester Wave Findings
Intent Data Forrester Wave
Digital Audience and Contact Data
Digital Audience and Contact Data
Forrester Wave Quote Graphic