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Ad Solutions

Connected TV Advertising

Deliver your B2B brand’s message on premium streaming platforms with precision-targeted Connected TV (CTV) campaigns that combine the impact of traditional television with the measurability of digital advertising.

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Why Connected TV for B2B Advertising?

Meet Your B2B Audience Where They Are

More than 90% of U.S. households stream content on Connected TV. Your target accounts aren’t just watching during business hours—they’re streaming during their personal time. Intentsify’s CTV solution ensures your message reaches decision-makers in a high engagement, brand-safe environment.

Premium Inventory, Zero Waste

Unlike traditional TV buys, you don’t pay for broad demographics or uncertain reach. Our audience-first approach combines intent data with programmatic CTV to deliver your ads only to the accounts and buyers that matter most to your business.

Full-Funnel Impact You Can Measure

CTV isn’t just for awareness anymore. Track completed views, household reach, frequency, and on-site visits to prove real business impact. Then retarget engaged viewers across display and social channels for a complete omnichannel experience.

How Intentsify Operationalizes CTV Advertising

Our proprietary AI analyzes your website, value propositions, and marketing materials to build custom audiences based on real buying signals—not just firmographics. Your ads reach companies actively researching solutions like yours.

We purchase premium CTV inventory in real time, matching your audience with available ad slots across trusted streaming networks. No upfronts or wasted spend, just efficient, data-driven media buying.

Your ads run on blue-chip networks viewers already trust—CNN, CNBC, ESPN, Discovery Channel, AMC, Bravo, and dozens more. Fully episodic content, 100% completion rates, and the same brand safety you’d expect from cable television.

You’ll see exactly how your CTV campaigns perform: impressions, completed views, households reached, site visitors, and frequency by user. Connect top-of-funnel awareness directly to pipeline influence and revenue.

Intentsify CTV Advertising Features

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Audience-First Optimization

Our intent-driven algorithm automatically optimizes inventory allocation to reach your target accounts and decision-makers where they consume content. No manual network selection required.

Built-In Brand Safety

DoubleVerify and IAS integration provides fraud prevention and pre-bid blocking of adult content, hate speech, violence, and other sensitive topics. Custom brand safety blueprints and blocklists supported ensuring brand-safe placement across premium business-related CTV inventory. 

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Flexible Goal Optimization

Campaign goals aligned to your business objectives, whether it’s Cost Per Completed View, Cost Per Visit, Cost Per Acquisition, or Return on Ad Spend across awareness, engagement, and pipeline acceleration stages. 

Omnichannel Integration

Seamlessly orchestrate CTV campaigns with display, native, and programmatic advertising for unified activation programs that accelerate pipeline velocity.

Getting Started Is Simple

Define Your Goals

Share your budget, timeframe, and campaign objective, whether that’s awareness, lead generation, or pipeline acceleration.

Build Your Audience

We create your target audience using intent signals, firmographic data, technographic insights, and buyer research stage information.

Launch and Optimize

Our team handles campaign setup, creative coordination, and ongoing optimization. You get transparent reporting and dedicated account management throughout.

Measure Real Impact

Track performance across awareness and demand metrics, then tie CTV exposure directly to pipeline influence and revenue.

Why Choose Intentsify for CTV?

Powerful Intent Engine

We don’t just target accounts—we target accounts showing active buying signals for your solutions.

Transparent, Real-time Buying

No black boxes. No upfronts. Just efficient, audience-first media buying with full visibility into where your budget goes.

Expert Campaign Management

Dedicated campaign managers monitor performance, pacing, and delivery to ensure you hit your goals.

Real, Trackable Business Impact

Our customers achieve measurable business outcomes with full-funnel visibility—from household reach and completed views to site visits, pipeline influence, and closed revenue.

Frequently Asked Questions

How does CTV targeting work for B2B audiences?
How do you measure CTV Ad performance?
Can I use my existing video creative?
How do you ensure brand safety for my CTV Ads?
What networks and platforms does Intentsify’s CTV solution reach?

Ready to get started?

Interested in learning more about Intentsify’s platform and programs? One of our experts will be in touch shortly.

Book a Demo