Rethinking Nurture: How to Create an Always-On Strategy That Drives Pipeline

Out with the old and in with the new — it’s time to rethink your nurture strategy. In B2B, when you hear “nurture,” you likely think of email drips and database automation. But we are here to challenge that definition. Instead, imagine an always-on campaign that drives pipeline in your sleep. With a signal based strategy, you can keep the conversation going and facilitate the buyer journey across multiple channels.

In this webinar, Inverta’s Jessica Fewless and Intentsify’s Meghan Crook Brisson will walk you through a new take on nurture and their real-life examples.

You’ll learn:

• Why traditional nurture falls short
• How to implement 5 types of always-on campaigns
• Where intent data can transform your strategy

Meghan Crook Brisson

Intentsify

Jessica Fewless

Inverta