Don’t settle for anything less than the top intent data solution. Intentsify’s activation solutions are powered by hyper-customized intent models that are tailored to each customer’s unique solutions, greatly outperforming Madison Logic’s generic intent signals.
Why Intentsify
Solution-Aligned Buying Group Intelligence
- Madison Logic’s Limitations: Monitors generic, account-level intent signals and equally weights them, regardless of relevance to your business
- Intentsify’s Advantage: The only intent provider that offers custom-fitted intent models tailored to your solutions, delivering highly relevant insights at the account-, buying group-, and persona-level
Smarter AI-Generated Intent Models
- Madison Logic’s Limitations: Intent model generation and topic selection is done manually
- Intentsify’s Advantage: Intent models and keyword and topic selection are custom calibrated and uniquely weighted using AI
Comprehensive Data Coverage
- Madison Logic’s Limitations: Limited to 7K topics, does not track keyword-based signals and leverages only 2 intent data sources, resulting in just 245M monthly intent signals
- Intentsify’s Advantage: 90K+ topics and unlimited keywords across 7 different intent sources, delivering 1.1T+ monthly intent signals
Dynamic, Intent-Powered Activation
- Madison Logic’s Limitations: Does not optimize campaigns based on evolving intent signals – just CRM and MAP data – which results in static programs that do not reflect the target account’s research stage and interests
- Intentsify’s Advantage: Dynamically serves stage- and topic-based assets and ads to companies whose research precisely aligns with your unique offerings
Synchronized Brand-to-Demand Programs
- Madison Logic’s Limitations: Their programmatic advertising and content syndication programs do not inform one another, resulting in program misalignment and an inconsistent buyer experience
- Intentsify’s Advantage: Our Ad Solutions and Lead Gen Solutions are seamlessly integrated to create a synchronized full-funnel program that is powered and optimized by the same unified data set
Powerful Buying Group Activation
- Madison Logic’s Limitations: Does not deliver buying group contacts for your in-market accounts
- Intentsify’s Advantage: Synthesizes continuously validated buying group data across over 100 platforms to pinpoint and engage in-market buying groups
Exceptional Lead Quality and Outcomes
- Madison Logic’s Limitations: Common customer complaints about their lead quality, such as lack of engagement, outdated lead information, and poor conversion rates
- Intentsify’s Advantage: Delivers superior lead quality through a rigorous, six-step lead verification process and intent-powered activation programs that align with the prospect’s stage and interests, resulting in stronger ROI
