Don’t settle for anything less than the top intent data solution. Intentsify’s activation solutions are powered by hypercustomized intent models that are tailored to each customer’s unique solutions, greatly outperforming Informa TechTarget’s generic intent signals.
Why Intentsify
Solution-Aligned Buying Group Intelligence
- Informa TechTarget’s Limitations: Monitors generic intent signals and equally weights them, regardless of relevance to your business
- Intentsify’s Advantage: The only intent provider that offers custom-fitted intent models tailored to your solutions, delivering highly relevant buying group insights for in-market accounts
Smarter AI-Generated Intent Models
- Informa TechTarget’s Limitations: Intent model generation and topic selection is done manually
- Intentsify’s Advantage: Intent models and keyword and topic selection are custom calibrated and uniquely weighted using AI
Comprehensive Data Coverage
- Informa TechTarget’s Limitations: Does not monitor keyword-based signals, leverages only 3 intent data sources, and only tracks intent across their limited owned web properties – resulting in just roughly 30M monthly signals
- Intentsify’s Advantage: 90K+ topics and unlimited keywords across 7 different intent sources, delivering 1.1T+ monthly intent signals
Dynamic, Intent-Powered Activation
- Informa TechTarget’s Limitations: Does not optimize campaigns based on evolving intent signals which results in static programs that do not reflect the target account’s research stage and interests
- Intentsify’s Advantage: Dynamically serves stage-and topic-based assets and ads to companies whose research precisely aligns with your unique offerings
Synchronized Brand-to-Demand Programs
- TechTarget’s Limitations: Their programmatic advertising and content syndication programs do not inform one another, resulting in program misalignment and an inconsistent buyer experience
- Intentsify’s Advantage: Our Ad Solutions and Lead Gen Solutions are seamlessly integrated to create a synchronized full-funnel program that is powered and optimized by the same unified data set
Powerful Buying Group Activation
- Informa TechTarget’s Limitations: Contact data is often inaccurate, incomplete or outdated, burdening clients with manual verification, which can be time-consuming and costly
- Intentsify’s Advantage: Engage in-market buying groups with Intentsify’s buying group contacts, continuously validated using engagement data from over 100 platforms
