Don’t settle for expensive, high maintenance ABM platforms that overpromise and underdeliver. Intentsify’s activation solutions are powered by hyper-customized intent models that are tailored to each customer’s unique solutions, greatly outperforming Demandbase’s generic intent signals.
In The Forrester Wave ™: B2B Intent Data Providers Q1 2025 report, Intentsify was ranked #1 for strength of offering and scored higher than Demandbase in 8 categories, including Geographic Coverage, Buying Cycle Analysis, Persona-based Analysis, Insight Generation and Recommended Action, and more.
Why Intentsify
Solution-Level Buying Group Intelligence
- Demandbase’s Limitations: Monitors generic, account-level intent signals and equally weights them, regardless of relevance to your business
- Intentsify’s Advantage: The only intent provider that offers custom-fitted intent models tailored to your solutions, delivering highly relevant insights at the account, buying group, and persona level
Comprehensive Data Coverage
- Demandbase’s Limitations: Limited to 675K keywords, requires an external subscription (e.g., Bombora) for topic-based signals and leverages only 3 intent data sources
- Intentsify’s Advantage: 90K+ topics and unlimited keywords across 7 different intent sources, delivering greater breadth and depth of intent insights
Complimentary TAL Analysis & Optimization
- Demandbase’s Limitations: Does not offer a complimentary audit to proactively identify opportunities to optimize your audience and activation strategies
- Intentsify’s Advantage: Leverages AI and expertise of our professional services team to identify unknown accounts within your ICP and unlock additional opportunities for engagement – without charging an additional fee
Intent-Powered Buying Group Activation
- Demandbase’s Limitations: Uses limited data within their own platform to target audiences
- Intentsify’s Advantage: Delivers buying group contacts that are continuously validated using engagement data from over 100 platforms, enabling you to pinpoint and engage in-market buying groups with confidence
Intent-Activated Brand-to-Demand Solutions
- Demandbase’s Limitations: Does not have their own content syndication solution
- Intentsify’s Advantage: Offers intent-activated lead generation programs, seamlessly integrated with our programmatic advertising solution
White-Glove Service Model
- Demandbase’s Limitations: Basic platform support with tiered service levels that result in costly fees
- Intentsify’s Advantage: Fully managed service with all-inclusive pricing, regardless of campaign volume – resulting in lower Total Cost of Ownership and faster speed-to-value
The Anti-Platform Approach
- Demandbase’s Limitations: Overly complex platform with unnecessary features that overwhelm your team and requires you to log into yet another tool
- Intentsify’s Advantage: Our professional services team manages everything, with optional platform access and no lengthy subscription required, providing a faster path to revenue
Speed to Revenue
- Demandbase’s Limitations: Longer onboarding and complex setup processes with a steep learning curve
- Intentsify’s Advantage: Agile implementation with AI-powered intent model calibration and topic and keyword selection
