How Intentsify Uses Intentsify: Volume II
Intent data isn’t just part of our strategy, it’s the foundation of how we drive growth.
We pulled back the curtain to show how our own marketing, sales, and RevOps teams leverage persona-level intent data to create pipeline, accelerate deals, and retain customers.
This eBook takes you inside the real workflows, plays, and lessons from the teams who use Intentsify every day. Whether you’re looking to refine your ABM strategy, scale smarter demand gen, or operationalize buyer intent across your GTM organization, this is your playbook.
Inside, you’ll find:
- The CMO Perspective: Why intent data is more valuable than ever, and how it’s reshaping pipeline predictability, deal size, and velocity.
- Lifecycle Marketing: How to map and activate buying groups for account-based planning, upsell, and churn prevention.
- Demand Generation: How persona-level intent powers smarter targeting, personalized creative, and omni-channel retargeting across display, CTV, audio, and social.
- Sales Enablement: How sellers use intent insights to prioritize outreach, identify competitive threats, and align messaging with active research.
- RevOps Efficiency: How to automate next-best actions, trigger workflows, and deliver real-time buying signals directly in Salesforce.
Why You Want This Guide
This is the actual process we use to build and scale high-performing go-to-market programs powered by intent data.
Discover how our teams:
- Use persona-level intent to reach the right stakeholders across buying committees
- Align marketing and sales through shared intent insights
- Improve retention and expansion by identifying early churn and upsell signals
- Activate always-on, everywhere digital strategies that treat B2B buyers like real people
