How to Set Up an Intent-Powered Brand to Demand Campaign

New Year, Fresh Campaigns.

If your team is anything like ours, you’ve got a revenue target to meet. The best way to ensure a steady flow of marketing-generated, qualified pipeline is having integrated brand to demand campaigns always firing.

The key to ensuring those lead generation and brand awareness campaigns are always reaching the right audience with the right message is Buying Group Intent Data.

Hosted by the team that actually creates campaigns like this every day, Hannah Swanson, Senior Director of Marketing and Kenna Rooney, Digital Marketing Manager, will walk you through the following:

• The framework for creating digital media campaigns that will power your pipeline all year
• How to leverage persona-based intent data to improve targeting for content syndication and display campaigns
• How to craft a retargeting strategy that increases the speed of the buying journey

Hannah Swanson

Intentsify

Kenna Rooney

Intentsify