Intentsify Consumer Data Privacy Policy

Last Updated: April 16, 2025

Introduction

Intentsify, LLC and Intentsify Limited (“Intentsify” or “We” or “Us” or “Our”) respect your privacy and strives to protect it through our compliance with this privacy notice (“Privacy Notice”).

This Privacy Notice describes the types of information we collect from you or that you provide when you visit websites such as intentpulse.io or certain sites hosted by Intentsify customers, fill out certain lead generation forms, or otherwise interact with a platform which integrates our applications or services (the “Engagements”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

CCPA NOTICE: We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Any terms defined in the CCPA have the same meaning when used in this Privacy Notice.

This Privacy Notice applies to information we collect:

Via the Engagements.
In email, text, and other electronic messages between you and the Engagements.
From third-party or affiliate enrichment services.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Intentsify or any third party (including our affiliates and subsidiaries) except as identified herein; or
Any third party (including our clients, affiliates, and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Engagements.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, please do not use the Engagements.

By accessing or using the Engagements, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see “Last Updated” date and Changes to Our Privacy Notice). Your continued use of the Engagements after we make changes is deemed to be acceptance of those changes, so please check the Privacy Notice periodically for updates.

Intentsify Services

Intentsify collects personal information as a data processor pursuant to specific written agreements with our clients. When acting as a data processor for our clients, we collect cookie identifiers from individuals who have opted in to cookie collection. We collect, process, and use this personal information in accordance with applicable law and the terms of the agreement between Intentsify and the client who is acting as the data controller. We may transfer personal information that we collect on behalf of our clients to our clients, or to companies that help us provide the Engagements. These transfers of personal information are covered by the service provider agreements with our clients, and additional agreements with the third party receiving the personal information where required by applicable law.

If you are a customer of one of our clients, please refer to the privacy notices of our clients for further information on the processing of your personal information. If you would no longer like to be contacted by our client, please contact that client directly. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to the Intentsify client who is acting as the data controller and they will manage the request in accordance with applicable law.

We will retain personal information collected on behalf of our clients for as long as needed to provide services to any one of our clients or as otherwise authorized, directed, or permitted by our clients or by applicable law. In addition, to the extent permitted by applicable law, Intentsify will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Intentsify Pixel

We also collect personal information through a pixel (“Pixel”) that our clients direct us to place on their websites and in certain commercial emails. The Pixel collects IP address and cookie data. The data collected through the Pixel on behalf of a specific client is used to identify user groups based on actions taken on the platform where it is placed, track events such as downloads and forms completed, and segment audiences for targeted advertising. The Pixel does not collect names, email addresses, or other contact information. Information collected via Pixel is solely for the benefit of the relevant client and will not be shared outside of Intentsify or its affiliates or used for the benefit of other clients.

You may block the Pixel by using the privacy settings on your own device to block or disable cookie collection.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of the Engagements, including information:

By which you may be personally identified, such as name, job title, postal address, e-mail address, or telephone number (“personal information”) (more detail is provided below under the heading Categories of Personal Information We Collect);
That is deidentified / aggregated; and
About your internet connection, the equipment you use to access the Engagements, and usage details.

We collect this information:

Automatically as you navigate through and interact with the Engagements. Information collected automatically may include usage details, IP addresses, and information collected through cookies.
Directly from you when you fill out forms on our clients’ sites.
From third parties, for example, our business partners and clients.

Categories of Personal Information We Collect

The personal information we collect about you may include the following:

Contact Information you provide directly, such as first and last name, job title, work email address, postal address, and/or phone number.
Commercial information such as records of products or services purchased.
Geolocation data such as IP address.
Identifiers collected through use of the Engagements, such as unique online or device identifiers, IP address, device or session IDs and information regarding your system configuration (operating system and version), network, and connected hardware (e.g., computer or mobile device and carrier) and software applications (e.g., other applications installed on mobile device), and information collected through the Pixel.
Professional or employment information such as current job title.
Internet and other network activity, such as browsing and search history, and interactions with a website or application.
Inferences drawn from other personal information such as a profile reflecting your preferences.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with the Engagements, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your interactions with the Engagements, including traffic data, location data, logs, and other communication data and the resources that you access and use while interacting with the Engagements.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically helps us to improve the Engagements and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns.

We and our publishing partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the Engagements, track users’ movements around the Engagements, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and compiled basis. As to information submitted to, through, or on the Engagements, we may likewise use service providers to host content, host or implement blogs and forums, or conduct data and marketing analytics with respect to information captured. Most browsers accept cookies automatically, but you may be able to control the way in which your devices permit the use of cookies. You may choose whether to accept, block, or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Engagements to work incorrectly.

Intentsify may use a variety of technologies, including that automatically or passively collect information from your computer, mobile device, or other technology when you are visiting an Intentsify or partner website or on a third party’s behalf when we serve advertisements and store it in log files. Information collected may include data such as your IP address, browser type, operating system, your responses to advertisements delivered by us, date and time, referring URLs and other information normally transmitted in HTTP requests (“Usage Information”). This information may be associated with business profile information about you, such as your industry, company size, and job title. The purpose of this information is to keep the Engagements updated and interesting to our users and tailor content to each individual’s interests.

We use Local Storage Objects (“LSOs”) such as Flash to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs. Third parties with whom we partner to provide certain features on our site based upon your Web browsing activity use LSOs such as HTML 5 and Flash to collect and store information.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Engagements. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Engagements.

Some content or applications, including advertisements, on the Engagements are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use the Engagements. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Pixel Tags. We or our service providers may use small electronic files known as pixel tags (also referred to as web beacons, clear GIFs, and single-pixel gifs) or similar means (collectively, “Pixel Tags”) in connection with some Intentsify pages and email messages formatted to, among other things, compile aggregate statistics about usage of the Engagements and response rates. A Pixel Tag is an electronic image, often a single pixel (1×1), that is ordinarily not visible to website visitors and may be associated with cookies on visitors’ devices. Pixel Tags allow us and our service providers to count users who have visited certain website pages, track events such as downloads and forms completed, deliver customized services, segment audiences for targeted advertising, and help determine the effectiveness of promotional or advertising campaigns. When used in formatted email messages, Pixel Tags can inform the sender of the email whether and when the email has been opened. Pixel Tags do not collect names, email addresses, or other contact information. Information collected via Pixel is solely for the benefit of the relevant client and will not be shared outside of Intentsify or used for the benefit of other clients. You may block the Pixel by using the privacy settings on your own device to block or disable cookie collection.

How We Use Your Information

We use information that we collect about you, including any personal information:

To present the Engagements and their contents to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between our customers and us.
To allow you to participate in interactive features on the Engagements.
To provide the Engagements to our clients.
To help maintain the safety, security, and integrity of the Engagements, products and services, databases and other technology assets, and business.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
To aggregate, anonymize, or deidentify personal information.

Disclosure of Your Information

We may share information such as compiled demographics, user statistics, interest categories, and Usage Information with third parties. We may combine your Usage Information with those of other users of the Engagements to share trend information with third parties, always in compiled form. We may compile Usage Information associated with your personal information into business-related research events, which include the form of engagement and content type, topics derived from the content of the event, and date/timestamp of when the event occurred. An interest event may be, for example, the downloading of a whitepaper on cloud computing, or clicking on an advertisement related to SSL certificates.

We may disclose personal information that we collect as described in this Privacy Notice:

To our subsidiaries and affiliates.
To contractors, service providers, professional advisors and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Intentsify, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Intentsify, LLC about our users is among the assets transferred.
For any other purpose disclosed by us, including to our customers.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our terms of service and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Intentsify, our customers, or others.

As described above, Intentsify collects personal information as a data processor pursuant to specific written agreements with our clients. When acting as a data processor for our clients, we collect cookie identifiers from individuals who have opted in to cookie collection. We collect, process, and use this personal information in accordance with applicable law and the terms of the agreement between Intentsify and the client who is acting as the data controller. We may transfer personal information that we collect on behalf of our clients to our clients, or to companies that help us provide the Engagements. These transfers of personal information are covered by the agreements with our clients, and additional agreements with the third party receiving the personal information where required by applicable law.

In certain circumstances, in the prior 12 months, we may have sold or shared for a commercial purpose or disclosed for a business purpose your personal information to different third parties such as advertisers, advertising agencies, marketers, technology platforms, market research firms, resellers, and customers. The categories of personal information we may have sold or shared for a commercial purpose include identifiers, personal information categories identified in the California customer records statute, identifiers collected through use of the Engagements, professional or employment information such as current job title, and internet and other network activity.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to privacy@intentsify.io or otherwise taking the steps to exercise your rights under applicable law as described below.
Promotional Offers from Intentsify. If you do not wish to have your contact information used by Intentsify to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to privacy@intentsify.io. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to Intentsify as a result of a product purchase, warranty registration, product service experience or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Universal Opt-Out Mechanisms

Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal or other mechanism for exercising your choice regarding the collection of your information when you visit various websites. A universal opt-out mechanism is a mechanism by which users can exercise their right to opt out of the use of their personal information for targeted advertising (known as “sharing” under CCPA) or the sale of their personal information. If you have enabled a universal opt-out mechanism such as Global Privacy Control, when you visit the Engagements, your browser will transmit a signal to Intensify to inform us of your preferences regarding the use of your information for targeted advertising and/or the sale of your personal information. We will process requests transmitted through a universal opt-out mechanism in a frictionless manner and in accordance with requirements for processing valid opt-out requests under applicable law. After receiving a valid opt-out request through from a universal opt-out mechanism, we will continue to treat the browser, device, and relevant user as having exercised their opt out rights unless and until the consumer consents to the processing of personal information for targeted advertising and/or the sale of personal information.

Data Retention

We retain personal information for so long as is necessary to carry out the processing purposes identified above. Personal data shall be retained in active process environment only for the minimal period for which it is required for processing, having regard to:

Provision of the Engagements to you, our clients, and other business partners;
Compliance with our legal obligations;
The prevention of harm and promotion of safety, security, and integrity; and
Resolving disputes and enforcing our terms and conditions.

Thereafter, the data shall be archived securely as per the requirement identified under legitimate interest, for example until the project billing cycle is complete. Data is destroyed at the end of the applicable retention period.

Your Privacy Rights

If you reside in California, you may have additional rights regarding our use of your personal information. However, these rights are not absolute and, in certain cases, we may decline your request as permitted by law. If you reside in the EU or UK, please see the GDPR Notice below for more information on your privacy rights.

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct, or Delete), we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting that personal information.
The categories of third parties with whom we share that personal information.
If we disclosed your personal information for a business purpose, the personal information categories that each category of recipient obtained.
The specific pieces of personal information we collected about you (also called a data portability request).

Right to Correct

You have the right to request that we correct any inaccurate personal data we maintain about you.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale of your personal information or the sharing of your personal information for the purpose of targeted advertising.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct, or Delete), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which such information was collected.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action and notify third parties to whom your personal information was shared.

Exercising Your Rights to Know, Correct, or Delete

To exercise your rights to know, correct, or delete described above, please submit a request by either:

Calling us at +1-781-708-8902
Emailing us at privacy@intentsify.io
Submitting a request through the web form available at https://app.intentsify.io/opt-out
For requests to opt out of sale/sharing, utilizing a universal opt-out mechanism as described above.

Only you, or someone legally authorized to act on your behalf, may make a request to know, correct, or delete related to your personal information. You may also make a request to know, correct, or delete on behalf of your child.

You may only submit a request to know twice within a 12-month period. Your request to know, correct, or delete must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact privacy@intentsify.io.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of the Engagements that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@intentsify.io.

GDPR Notice

As a controller, we process the categories of personal information identified in Information We Collect About You and How We Collect It above.

In compliance with the European Union (“EU”) General Data Protection Regulation (“GDPR”) and United Kingdom (“UK”) General Data Protection Regulation (“UK GDPR”), we rely upon the following legal basis defined in the GDPR and UK GDPR to collect, use, share, and otherwise process the personal information of individuals located in the EU or UK:

The personal information that we collect from you will be transferred to and stored at/processed in countries outside the EU and UK. Your personal data is also processed by staff operating outside the EU and the UK who work for us or one of our third-party service providers or partners. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Notice.

For any transfers of data outside the EU or UK, the data transfer will be under the European Commission’s standard contractual clauses for the transfer of personal data to third countries (specifically, module one (controller to controller transfer) and/or module two (controller to processor transfer), as relevant), or the UK Information Commissioner’s international data transfer addendum to the EU standard contractual clauses, as relevant, unless the data transfer is to a country that has been determined by the European Commission or the relevant UK authorities, as applicable, to provide an adequate level of protection for individuals’ rights and freedoms for their personal data. Please contact us at privacy@intentsify.io should you wish to examine a copy of the EU standard contractual clauses or UK international data transfer addendum.

If you are located in the EU or UK, under certain circumstances, you have the right:

To access the personal information we maintain about you
To receive information about how we process your personal information
To correct your personal information
To have your personal information erased
To object to or restrict how we process your personal information
To request your personal information be transferred to a third party in a structured, commonly used and machine-readable format
To complain to the data protection regulator where you live or work

To exercise any of these rights, you can contact privacy@intentsify.io. We will respond to requests to exercise these rights without undue delay and at least within one month (though this may be extended by a further two months in certain circumstances).

Contact Information for EU and UK Residents

Intentsify has designated individuals who receive emails directed to the privacy@intentsify.io inbox and are the contacts to handle all data subjects requests and complaints.

If you are located in the EU or UK and you would like to exercise your data subject rights, or if you believe that we have infringed your rights under the GDPR or UK GDPR, please contact us by sending an email to privacy@intentsify.io. You may also file complaints with the data protection supervisory authority in the EU country in which you live or work or where you think we have infringed data protection laws, or with the UK Information Commissioner’s Office, as applicable to you.

Children Under the Age of 13

Our Engagements are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Engagements. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@intentsify.io.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Engagements. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Engagements.

Changes to Our Privacy Notice

It is our policy to post any changes we make to our Privacy Notice on this page. If we make material changes to how we treat our users’ personal information, we will place a notice on the Engagements home page and will take additional steps as required by applicable law. The date the Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Engagements and this Privacy Notice to check for any changes.