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Intentsify, a global provider of B2B intent data and signal-based GTM solutions, today announced that it will be extending its industry-leading B2B audience solutions to include Canadian market coverage. To do so, Intentsify is working with Environics Analytics, Canada’s premier marketing, information and analytical services company, to distribute its audiences across major ad platforms in Canada.
This means that Intentsify becomes the only intent data provider in the market with this level of audience coverage in Canada — giving B2B organizations a powerful, differentiated edge when running campaigns that reach Canadian buyers.
Unlocking the Canadian B2B Market
B2B marketers running North American advertising campaigns know the challenge well: Canadian B2B audience coverage has long lagged behind what’s available in the U.S. Without reliable, intent-driven data for the Canadian market, executing truly unified cross-border campaigns often means accepting tradeoffs in accuracy or reach.
This announcement changes that. With Intentsify, B2B organizations will now:
- Target Canadian buyers with the same precision and confidence they’ve come to expect from Intentsify’s U.S.-focused audience solutions
- Activate Canadian audiences in the industry’s leading activation platforms, starting with The Trade Desk.
- Access Intentsify’s syndicated, custom, and raw audience data — all with Canadian market coverage built in
- Reach the right buyers at the right time, informed by the same intent signals and buying group intelligence that power Intentsify’s global audience solutions
This means marketers running ABM, brand, or demand generation programs with a North American scope can now execute truly unified, cross-border campaigns without switching tools or working around coverage gaps.
What the Numbers Say
Intentsify’s B2B audience solutions already operate on a significant scale globally. This partnership adds meaningful Canadian depth to that foundation.
With nearly one million Canadian companies and over 10 million Canadian professionals now reachable through Intentsify’s audience solutions, B2B marketers gain access to a high-quality, privacy-compliant dataset purpose-built for the Canadian market.
The Only Intent Data Provider with Expansive Canadian Coverage
Intentsify is the only intent data provider that offers Canadian B2B audience targeting, giving customers a distinct competitive advantage when reaching decision-makers in the Canadian market. Whether organizations are activating off-the-shelf syndicated audiences directly through their advertising platform or leveraging bespoke, intent-driven audience data for greater precision targeting and messaging, Intentsify’s Canadian coverage now makes it possible to do so at a scale and quality level that has simply not been available before.
This partnership reflects Intentsify’s broader commitment to building the most comprehensive and actionable B2B audience solution in the market — one that meets marketers wherever their buyers are, regardless of geography.
“Our customers trust Intentsify to power their most critical go-to-market campaigns, and this announcement means we can now deliver that same level of precision and confidence to the Canadian advertising market,” said Chris Modzelewski, EVP of Ad Solutions and Data at Intentsify. “When you need to reach the right buyer in Canada for your specific product or solution, Intentsify can now get you there — with the same accuracy and scale our customers expect from us globally.”
About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io.
About Environics Analytics
Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in developing and using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platform ENVISION) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising and fundraising strategies, government services planning, and site location decision-making. Environics Analytics is also the exclusive provider of LiveRamp technology and services in Canada, helping organizations with a variety of data collaboration use cases. Environics Analytics is ISO 31700 Privacy-By-Design certified and is an affiliate of Bell Canada.
