FAQs

Using natural language processing (NLP), Intentsify’s technology categorizes content across the web by topic and further identifies any content considered to be indicative of either early- or late-stage research activity.

Our technology then connects the research activities of customers’ targeted accounts (using IP-identification techniques) to topically categorized web content and customized keywords, providing intent data on each company, including:

• Topic scores: On a range of 1 to 100, these scores provide a measurement of the current week’s content-consumption activities into specific customer-selected topics, analyzed against a historical baseline of each company’s research into those topics.
• Topic stage: The assigned buying stage for a topic that is being researched by a target account, calculated using Intentsify’s proprietary NLP engine.
• Keyword-based signal counts: These verify and complement topic-based data by tracking companies’ research relating to keywords tailored to each customer’s needs, products, competitors, etc.

Read all about the differences between intent topics and keywords here.

Yes. Intentsify can directly ingest any of your pre-existing third-party intent subscriptions into our software to increase intent signal accuracy and strengthen the aggregate intent score.

Intentsify’s intent data currently supports North America (NA), Europe/Middle East/Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM).

Intentsify’s intent data provides buyer-intent signals only at the company level and the buying group and persona-level.

To activate these account- and persona-level intent insights at an individual contact level—in a privacy-compliant manner—Intentsify’s Lead Generation solution enables customers to gain contact-level information from individuals at intent-identified accounts and buying groups who have opted into providing their data. The resulting lead data is compliant with all applicable data privacy regulations.

Yes. Intentsify offers our customers the ability to place Intentsify’s pixel on your website, enabling you to layer your website visitor data (i.e., first-party intent data) atop Intentsify’s intent data. In fact, we highly recommend this practice—third-party intent signals are most useful and informative when analyzed against intent signals derived from your owned web properties.

Yes. We understand that, because intent data is still a relatively new product category, there’s a learning curve when it comes to selecting and monitoring the right intent topics and keywords. And intent data’s value is very much dependent on selecting the right mix of topics and keywords. For this reason, we support our customers’ topic/keyword-selection efforts in two ways:

• Intentsify includes a one-of-a-kind feature allowing our customers to use natural language processing (NLP) technology to scan their own websites and automatically identify the best topics and keywords to monitor.
• Intentsify’s DataOps team is always on hand to help our customers throughout the topic/keyword selection process if you wish to do this manually.

Intentsify’s software subscription allows customers to cancel their subscription up to 30 days prior to the subscription’s renewal date.