In B2B, purchasing decisions are made by groups, not individuals. Targeting buying groups with precision has become essential for success as the complexity of decision-making processes increases.  

This webinar will dive into how revenue marketing platforms are revolutionizing how frontline marketers identify, engage, and influence entire buying groups by leveraging intent data at the persona and buying group member level.

We’ll explore how intent data can reveal which buying group members are most engaged and how advanced AI tools can suggest additional personas that marketers may have overlooked. Learn how this comprehensive, data-driven approach ensures that marketing programs resonate with the right people at the right time, ultimately accelerating the path to revenue.

Attendees will learn how to:

• Leverage intent data at the persona and buying group member levels to precisely target and engage key decision-makers
• How AI-driven revenue marketing platforms can identify overlooked personas within buying groups and recommend additional stakeholders to engage, expanding your reach and influence within target accounts.
• Best practices for optimizing marketing programs to target entire buying groups with personalized, data-driven insights, ultimately accelerating pipeline progression and driving revenue growth.

David Crane

Intentsify

Kelvin Gee

Forrester

Apparao Karri

Intentsify

This is the anti-webinar. 

Join two members of Intentsify’s marketing team to go through, step-by-step, how to set up Google and LinkedIn advertising campaigns that are powered by intent data.  

You’ll learn how to maximize your paid program budget by operationalizing buying signals from your target accounts so that you’re bidding on keywords with confidence and launching LinkedIn campaigns that generate more leads on a lower CPL than you thought possible. 

Don’t miss your chance at a masterclass.

Hannah Swanson

Senior Director of Marketing

Kenna Rooney

Digital Marketing Manager

In this session, you’ll hear from two B2B marketers that have cracked the code on intent: Jessica Fewless, Director of Partnerships at Inverta and Hannah Swanson, Director of Marketing at Intentsify. 

Many B2B teams are still getting the hang of operationalizing intent data so that it elevates the buyer journey and accelerates revenue. In this session, you’ll learn:   

1. A full breakdown of the buyer journey and what marketing tactics and content types you should be using at each stage.
2. How and where intent data should be used in your marketing and sales tactics 
3. How to launch intent-activated lead generation programs and nurture those leads so they turn into revenue.

Hannah Swanson

Director of Marketing, Intentsify

Jessica Fewless

Director of Partnerships, Client Partner, Inverta

In this session, Marco Lagi, VP of AI at Intentsify and early AI innovator, and David Crane, an industry expert in intent data will discuss how the power of AI and large language models (LLMs) has changed the buyer intent landscape and created even greater opportunities for marketing to leverage it for a variety of use cases.

You’ll learn:

1. How to make data-driven decisions quickly and confidently with the help of AI
2. How AI can create hyper-personalized experiences for your buyers
3. How to enhance your content creation and marketing strategy with generative AI
4. The ethical considerations of weaving AI into your marketing strategy

In this webinar, you’ll learn from industry experts David Crane, VP of Portfolio Marketing at Intentsify, and Liz Wood, VP of Demand at MOI Global, how to harness the power of precision intent and confidently execute marketing programs that maximize ROI and accelerate pipeline.

Webinar Outline:

• Dive into the core marketing use cases for precision intent
• Learn how to build and prioritize a target account list (TAL) that you can surround with display and content syndication campaigns
• Explore the common pitfalls B2B marketing teams notice and how to avoid them.

Getting the most out of your company’s investment in buyer intent data can mean the difference between gaining a competitive advantage or falling behind.  

In this webinar, we examine how B2B teams are optimizing their investment by leveraging intent data successfully, and where they are having the greatest challenges. Colleen Sheley, SVP of Integrated Marketing at Alvaria, will share how they are using Intentsify’s precision intent intelligence to power their revenue engine. 

In this webinar, you’ll:

• See how B2B marketing, sales, and customer success teams are adopting intent data
• Learn the most common use cases for intent data
• Experience how Alvaria is driving an intent-fueled transformation

Colleen Sheley

SVP, Global Marketing

Colleen is a senior marketing executive with over 20 years of expertise in SaaS software and professional services with a focus on customer experience organizations.

Jennifer Ross

Chief Marketing Officer

Accomplished marketing executive with more than 30 years of experience creating and executing marketing strategies which position companies for rapid growth.