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Colm Shalvey – Head of ABM, TripActions

“We use intent data throughout our marketing engine to target campaigns, feed sales with insights to help prioritize outreach, and identify potential new targets. That being said, we’re limited by what data vendors are able to ingest in real-time, making it a very manual process. Intentsify bridges the gap by enabling us to run campaigns that always drive actual leads and MQLs for sales, backed by intent data. We’ve already doubled down on our investment with them due to results.

There are a lot of vendors that will show an amazing UI and dashboards around intent data of all forms, however the challenge I’ve experienced at multiple stops has been figuring out how to make that data actionable. Intentsify does that extremely well in my experience.”

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