Cookie Apocalypse? Google Says Otherwise
On July 22, 2024 Google announced it is scrapping plans for third-party cookie deprecation in favor of a new approach. When tech giants can change plans on a whim, B2B marketing teams need solutions that won't give them whiplash. Intentsify provides the future-proofed solution for precise ad targeting, with or without cookies.
Intentsify's Solution
With access to numerous sources and types of digital data - including IP addresses, mobile ad IDs (MAIDs), hashed email address (HEMs), and more - Intentsify transforms disparate behavioral data points into actionable account and buying-group intelligence.
How the Intelligence Activation Platform Works
A Guide for B2B Marketers
80% of advertisers have relied on third-party cookies to micro-target ads. But as Google plans to phase out third-party cookies soon, is your digital advertising solution prepared? In this eBook you’ll get the history of cookies, the difference between first-party and third-party data, and actionable strategies for B2B marketers to survive the “Cookie Apocalypse.”
You’ll learn:
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How the data privacy landscape has changed and why B2B marketers need to future-proof their strategies.
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Who will be impacted by the deprecation of third-party cookies.
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Key questions to ask your intent data and ABM platform vendors.
Data Platform
Future Proofed Data
Many intent data providers only use third-party cookies to match IP addresses, which limits views of buying behavior.
Intentsify Orbit, the industry's largest, most precise B2B identity graph empowers marketers to:
- Expand signal coverage by connecting multiple sources of identity and behavioral data
- Precisely target key decision-makers at the office, at home or on the go via digital advertising programs.
- Rest assured all intent tracking and engagement efforts are privacy- and regulation- compliant.
Activation Programs
Future Proofed Ad Solutions
With Intentsify, your digital ad programs are always on and everywhere -- with or without third-party cookies.
- Target in-market buyers at the account and persona level
- Engage decision-makers on their office computer, home devices and mobile apps
- Understand which messages and tactics are working with each audience
On-Demand Webinar
How Intentsify is Preparing for the Cookie Apocalypse
We believe it's not the marketer's responsibility to navigate the shift -- it's the vendor's. During this webinar, Intentsify's Senior Director of Marketing, Hannah Swanson and VP of Product, Apparao Karri will explain what steps we've taken to ensure teams thrive in a cookie-less future, including:
- How Intentsify allows teams to continue to target with extreme precision
- How Intent-Activated Ad Solutions use MAIDs/HEMs to reach your target audience everywhere they do research
- Privacy considerations