Selecting the right intent topics and keywords—customized to your team’s unique strategy—has never been easier.
Dynamic1 is a completely new approach to intent data. Using natural language processing (NLP), Dynamic1 analyzes your websites and online marketing materials to identify the right mix of intent topics and keywords—according to your evolving needs. This ensures intent insights remain aligned with your unique, dynamic go-to-market strategies.
Synthesized topic- and keyword-based signals ensures relevance & precision
Keyword-based intent derivation methods look for any specific word or phrase within a piece of content. This is great for tracking research into niche products—but can result in “false positives” if the content lacks contextual relevance. Topic-based methods avoid false positives by using NLP to ensure the contextual relevance of the content consumed—but users must select topics among a limited taxonomy, hindering insight granularity. Synthesizing both signal types into an aggregate intent feed, Dynamic1 ensures your intent insights are accurate and precise.
Get personal, see the content your target accounts are consuming
Unlike other intent solutions, Dynamic1 provides transparency into which pieces of content are being consumed by your target accounts—as well as the intent score attributed to each. Moreover, the UI allows you to adjust the weight given to topic vs keyword signals, so you can further customize your scoring models as needed.
Take your marketing efforts to the next level.
