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Intent Data
First Impressions of B2B Buyer Intent
It’s been said that people form impressions about a person’s competence in as little as half a -
Intent Data
The Simple Guide to B2B Content Syndication: 5 Steps for Leads that Convert
Content is a B2B marketer’s best friend. But if you’re not taking the steps to get your content in -
Intent Data
Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn
It’s fair to say that the downturn in the economy has changed the outlook for many B2B -
Intent Data
The Pros and Cons of Buyer Intent Data for ABM
The majority of midsize and large B2B organizations have piloted or launched account-based -
Intent Data
Intent Data: Where We Started and Where We're Headed Next
A version of this article was originally published on CMSWire in April 2022 and has since been -
Intent Data
Account-Level Intent Data vs Contact-Level Intent Data
B2B intent data has become a critical tool for sales and marketing organizations to gain a -
Intent Data
Intent Use Case: Account Identification and Selection
It’s no secret that intent data has become a critical tool for B2B enterprise organizations. Why? -
Intent Data
Intent Topic and Keyword Selection: Manual vs Automatic
Whether you’re an intent data expert or new to the concept, you've probably heard of intent topics -
Intent Data
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested in so you can
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