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Intent Data
How Ping Identity Uses Signal-Based Marketing To Drive Revenue
“What is the difference between intent data and signal-based marketing?” Allie Kelly, CMO at -
Intent Data
How Intent Data Helps Marketing Agencies Navigate Third-Party Cookie Deprecation
The cookie apocalypse presents unique challenges for marketing agencies as they help their clients -
Intent Data
What is Firmographic Data and How Can It Help B2B Marketers?
The advent of new technologies and increased competition have made B2B marketing more challenging -
Intent Data
5 Ways Verizon Amplifies Their Intent Investment
“If you don’t think intent data works, you’re doing it wrong!” Gabriela Allen, Head of Demand -
Intent Data
How To Build Trust Between Marketing and Sales
Imagine a world where marketing and sales teams work together seamlessly, without any friction or -
Intent Data
Quality vs. Quantity: Decoding Real Customer Intent With AI
Quality over quantity may seem like an obvious mantra. You could say that about most things — from -
Intent Data
Webinar Recap: How To Optimize the Buyer Journey with Intent Data
Did you know that 70% of the buyer journey happens before a potential customer talks to a vendor? -
Intent Data
8 Steps To Optimize Your Buyer Journey With Intent Data
The B2B buyer journey is far from linear. Take a quick moment and think: how do you assess business -
Intent Data
Love at First Swipe? Building an Intent-Driven Nurture Strategy
What do online dating and B2B Marketing have in common?
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