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Intent Data
Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most targeted-account lists -
Intent Data
How to Improve Rates of Return from Your Intent Data & ABM Investments
The following is a guest post written by Kristina Jaramillo, President of Personal ABM. Many -
Intent Data
Intent-Driven ABM & Programmatic: Awareness First, Then Engagement
Note to self: Walk before you run. That is the message as it relates to using intent-driven, -
Intent Data
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the -
Intent Data
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data among 280+ B2B -
Intent Data
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published onCMSWire. Sales-marketing alignment has come a -
Demand Generation
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used -
Intent Data
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire. -
Intent Data
3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of conversation and peaked
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