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Intent Data
Intent-Driven ABM & Programmatic: Awareness First, Then Engagement
Note to self: Walk before you run. That is the message as it relates to using intent-driven, -
Intent Data
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the -
Intent Data
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data among 280+ B2B -
Intent Data
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published onCMSWire. Sales-marketing alignment has come a -
Demand Generation
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used -
Intent Data
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire. -
Intent Data
3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of conversation and peaked -
Intent Data
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they capture the pulse of -
Intent Data
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into 2021—a
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