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Demand Generation
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used -
Intent Data
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire. -
Intent Data
3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of conversation and peaked -
Intent Data
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they capture the pulse of -
Intent Data
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into 2021—a -
Intent Data
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel titled: “Rebooting How -
Intent Data
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content -
Intent Data
35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
This article was originally published in January 2020 and has been updated in February 2021 by -
Intent Data
Are You Guilty of Any of These 7 Content Marketing Mistakes?
A version of this article was originally published on CMSWire. Much about B2B marketing has changed
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