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Demand Generation
How Demand Gen Marketers Can Optimize Content Syndication
Feeling like your content deserves a standing ovation, but the audience is stuck in the nosebleed -
Intent Data
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers. All too often -
Intent Data
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data -
Intent Data
Reach Your Target Audience with Customized Display Ads Powered by Precision Intent
Every marketer aims to reach as many people in their target audience as possible, especially in B2B -
Intent Data
5 Ways to Harness the Power of Intent Data for Display Advertising
B2B buyers are no strangers to the Internet. But if you asked a buyer to tell you about the last ad -
Intent Data
The Secret to Driving Better Outcomes from Content Syndication: Intent Intelligence
Today, B2B marketers are being asked to do more with less.Budgetshave shrunk due to ongoing -
Intent Data
3 Ways to Maximize Revenue Impact with Precision Buyer Intent Solutions
Only a handful of years ago, marketers might have been able to get away with leaving the numbers to -
Intent Data
MarketingProfs Shares How Precision Intent Data Improves B2B GTM Strategy Success
MarketingProfs shared their key insights on our latest research report with Ascend2, The State of -
Intent Data
First Impressions of B2B Buyer Intent
It’s been said that people form impressions about a person’s competence in as little as half a
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