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Demand Generation
Leveraging LinkedIn Ads: Mastering Ad Formats for Maximum Impact
As a B2B marketer, effectively utilizing LinkedIn's diverse ad formats is key to driving real -
Intent Data
Digital Campaign Planning: The Ultimate Template to Boost Leads and Pipeline Growth
As a marketer, you know the power of aligning brand awareness and demand generation efforts. By -
Intent Data
How Intent Data Can Boost Your Paid Search Advertising ROI
Consumer behavior is continuously evolving, with more than 50% of buyers saying they use three to -
Intent Data
The Complete Guide to Content Syndication for Marketing Success
You've likely worked so hard and invested money and time to create great content, post it on your -
Demand Generation
6 Steps To Build A Winning Demand Generation Strategy
The job of the B2B demand generation marketer isn’t easy. Like sales, we feel pressure to meet a -
Demand Generation
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
The B2B landscape is no stranger to the concept of buying groups. Gone are the days of singular -
Demand Generation
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
Gone are the days of single-handed decision-making. Today's B2B purchases involve a complex web of -
Demand Generation
A B2B Marketer's Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations of growth. And in the -
Demand Generation
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana. While
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