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Demand Generation
What Is an Email Drip Marketing Campaign?
You may think that email is a thing of the past, but you’d be wrong. In 2024, there were 361.6 -
Intent Data
How Intent Data Can Boost Your Paid Search Advertising ROI
Consumer behavior is continuously evolving, with more than 50% of buyers saying they use three to -
Intent Data
The State of Intent Data: 4 Must-Know B2B Marketing Trends
Intent data can be incredibly powerful when used right. Good quality data used alongside a -
Intent Data
How to Leverage Unified Data to Supercharge Your Marketing Efforts
Data is the most powerful tool in the arsenal of any B2B marketer. Customers today not only expect -
Intent Data
What is Firmographic Data and How Can It Help B2B Marketers?
The advent of new technologies and increased competition have made B2B marketing more challenging
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