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Intent Data
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data among 280+ B2B -
Demand Generation
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used -
Intent Data
3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of conversation and peaked -
Intent Data
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into 2021—a -
Intent Data
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content -
Intent Data
35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
This article was originally published in January 2020 and has been updated in February 2021 by -
Intent Data
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A handful of years -
Intent Data
Detangling Common Assumptions About Intent Data
Click here to listen to the article Awareness of intent data’s benefits is rapidly increasing among -
Intent Data
The Checklist for Selecting Intent Data Topics and Keywords
Click here to listen to the article Intent data is continuing to prove its value in the B2B space.
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