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Intent Data
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested in so you can -
Intent Data
Intent Use Case Spotlight: Digital Advertising [Infographic]
2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to exceed $700 -
Intent Data
5 Ways to Use Intent Data to Boost ABM Performance
Account-based marketing (ABM) has been around for a while—with 98% of B2B marketers currently using -
Intent Data
Intent Use Case Spotlight: Account Prioritization & Pipeline Acceleration [Infographic]
Since joining Intentsify a year and a half ago, I’ve written a lot about intent data’s value as it -
Intent Data
Intent Use Case Spotlight: Account Identification & Selection [Infographic]
Account-based marketing (ABM) has been in the B2B marketing mainstream for a while now. No need to -
Intent Data
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data, the three most important -
Intent Data
Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]
In my previous article, I discussed the first of three important questions to consider if you’re -
Intent Data
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
When should my B2B organizations invest in intent data? Are we even ready? Will an intent solution -
Intent Data
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the
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